Halal tourism based on local wisdom in Madura: Opportunities and challenges

Saifulloh Saifulloh; Betania Kartika; Mohamad Afiq bin Razali; Muhammad Aizat Jamaludin

doi:10.59944/amorti.v3i1.264

Authors

Saifulloh Saifulloh International Islamic University Malaysia (IIUM), Malaysia
Betania Kartika International Islamic University Malaysia (IIUM), Malaysia
Mohamad Afiq bin Razali Halal Management Division of the Department of Islamic Development Malaysia (JAKIM), Malaysia
Muhammad Aizat Jamaludin International Islamic University Malaysia (IIUM), Malaysia

DOI:

https://doi.org/10.59944/amorti.v3i1.264

Keywords:

Halal Tourism, Local Wisdom, Oportunities, Callenges

Abstract

Religious and spiritual tourism have been increasingly common and well-liked in recent decades, representing a large portion of global travel and expanding rapidly in recent years. The phrase "hidden paradise" is used to describe the island of Madura, which spans four regencies—Sumenep, Pamekasan, Sampang, and Bangkalan—and offers a variety of tourism opportunities, including historical tourism, natural tourism, cultural tourism, and religious tourism. This study aims to define halal tourism themes using conventional wisdom from the region. In this study, a case study with a qualitative descriptive methodology is used. In-depth interview and observation data were used as the primary sources, and books, the internet, and documentaries were used as the sources for the secondary data. According to the study, Madurese people have a limited comprehension of the idea of halal tourism and are therefore unable to implement it according to local wisdom.

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